Jan 25 2010

November 2009

Life in General:

November was a very hectic month. And as it wasn’t enough I got myself another internship company. But all in all I am satisfied with what November gave me.

Friends:

Sanna, Lorraine, Jenny and I gathered up in Jennys kitchen for some brainstorming about the spring which will include individual final projects for school, a collective blog and an event in may. We had lots of fun and got some really good ideas.

During a visit in Norrköping I enjoyed an evening at Världens Bar together with Pernilla, Stefan, Alice and Anna. And when Stefan visited Stockholm I had dinner with him.

In the end of the month, the first weekend in advent started with a 60’s party at Sanna’s place. The day after I took the train to Gnesta to spend the rest of the weekend at Josefin‘s and Björn‘s house for some pre-christmas-celebration or something. Nice people, nice food, nice mulled wine and nice Christmas songs.

Family:

My aunt Marianne and cousin Anna visited me again for another weekend with Millennium and gospel. We watched Flickan som lekte med elden at the cinema and went to a Kirk Franklin concert in Ericsson Globe.

I also visited my family i Norrköping for a weekend.

LiA:

In the middle of November I lost control over my internship when I worked faster than expected at Tredje Statsmakten. I solved the problem by doing the rest of the internship at Habit 50% of the time while I stayed at Tredje Statsmakten 50% of the time.

Work:

Together with my co-worker Birgitta I was at the Habit Fashion Awards in the Blue Hall in Stockholm City Hall where she was nominated as the best seller in Sweden. To bad she didn’t win but in my eyes she is the best anyway. We had a wonderful evening at the awards and atleast Birgitta will remember that for the rest of her life. I borrowed Lorraine’s camera for this evening and I am very grateful for that, but afterwards I regretted that I didn’t bring my own camera, ’cause then I would’ve had better photos now.

Maria at Modegalan

Maria at Modegalan

Social Media:

I participated in the Autumn competition at skyltat.se which I later won, I also blogged about my classmates on Twitter and ended up on Niclas Strandh‘s first list of blogging tweeps.

In the end of the month when the fashion store Urban Outfitters terminated all its staff the owner of their swedish domain name used social media in a try to help the employees. I wrote a pretty long blog post about that aswell.

Trips:

The trips I made during the month weren’t very far, one to Norrköping and one to Bondhälla (outside Gnesta).

Film:

As I wrote above I watched Flickan som lekte med elden in November. The film was good, but it shone though that it was made for TV and not for cinema.

Music:

I created a Christmas list on Spotify and let my tweeps add their favourite to it. Here is the result.

Mobile shot:

Jakob at a party hosted by Sanna.

Jakob at a party hosted by Sanna.

Photo:

It seems like I didn’t take any pictures with my beloved camera during November. Therefore, I have no picture of the month in this post. Unbelievable.



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Jan 9 2010

May 2009

Life in General:

May was the month when my blog got a big revamp, I flied with an aeroplane for the first time since 2000 and I cut my hair and lost 5kg according to the hairdresser.

Friends:

I played softball with a wig in the Drottningholm castle area along with Jenny and her friends. It was really fun and I hope we’ll do it again this year.

Family:

In May my mum turned 60 and celebrated her birthday together with me on Crete.

My mum and I on her birthday.

My mum and I on her birthday.

School:

I was totally bored in school and had no motivation what so ever after coming back from my first internship period. The only good things in school this month were the lectures and workshops with Johan Lange.

LiA:

I made a little comeback at my internship company when they arranged Habit Fashion Summit at Grand Hôtel. While being there I was blogging in the Habit blog.

Social Media:

In May I finally set up this wordpress blog, something I did way to late. My old blog survived for to long really. This was also the month when I got to understand how useful Twitter is. I started to follow more interesting people and got to know my first tweeps.

Trips:

The month started with a trip to Crete together with my mum. We had a nice week even though it started with 3 days of rain…

In the end of the month I also made a little trip to my home county Östergötland.

Sports:

I started training again and I really enjoyed it. Running along the beach in the sunrise at Crete was lovely.

Books:

May was the month when I started to read Dreams from my father by Barack Obama. A book I haven’t finished yet. I only have about 50 pages left though ;)

Mobile shot:

I’m blue…

How do you like my new hair colour?

How do you like my new hair colour?

Photo:

The Photo of the month is a picture of a crazy person… I don’t really know who she is…

The first sunny day on Crete. A pale Swede took a few jumps of joy. Photo: Anita Hägglöf

The first sunny day on Crete. A pale Swede took a few jumps of joy. Photo: Anita Hägglöf



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Jan 7 2010

April 2009

Life in general:

April was a really good month for me when I enjoyed myself most of the time. I loved being at my internship company Mentor, I bought some new tech gadgets and I had some great times together with my wonderful friends..

Friends:

In the beginning of the month I attended the Bachelorette party for Pernilla in Linköping. We had dinner at Harry’s and went to the theater to watch Cabaret. On Easter Saturday I went to Linköping again to spend some time with Anna, Andreas, Tobias and Björn, I got to see Anna and Andreas new house and experienced Ljungsbro by night. The day after Stefan and Pernilla also joined us for some quality time together.

Sanna and her friend Sandra had a little party with “children’s party” theme, I went there with Lorraine and even though we weren’t alot of people at the party we had great fun and lots of good laughs.

In April, Stefan and Pernilla also got married and had a party for their friends in their house in Linköping which I of course attended.

Anna and Pernilla at the wedding party.

Anna and Pernilla at the wedding party.

Family:

During the Easter holiday my brother, sister-in-law and I where all at my parents house. I harassed them the whole weekend with my new camera. I also visited my grandfather at the recovery clinic this weekend.

Easter holiday picture.

Easter holiday picture.

LiA:

I was at Habit more or less the entire month. I enjoyed my time and wasn’t happy at all about going back to school in the end of the month.

Trips:

As you might have understood from what I have written above I made a lot of trips to Östergötland during April, actually I made three of them.

Technology:

In April I bought a new cellphone after I had had my Sony Ericsson K700i for 4,5 years. The Sony Ericsson C902 is already to old to fulfil all my needs though and before 2009 was over I abandoned the phone.

Sony Ericsson c902

Sony Ericsson c902

I bought a new camera which I love but don’t use often enough to become the good photographer I would like to be.

Canon EOS 450D

Canon EOS 450D

I also attended an evening class in InDesign this month which took place in the Mac classroom at Medieskolan.

Film:

The only film I watched but most of all produced in April was the film about Stefan which I gave to Stefan and Pernilla at their wedding party. The film was really appreciated.

Mobile shot:

The mobile shot of April is this.

My brother got enough of me playing with my new cellphone camera and showed me this face.

My brother got enough of me playing with my new cellphone camera and showed me this face.

Photo:

The photo of the month is from when I was at Grand Hotel for a pressbreakfast where Marianne Bernadotte gave a scholarship to the designer Helena Hörstedt. And I caught the old lady while she was drinking juice directly from the bottle.

Marianne Bernadotte and Helena Hörstedt.

Marianne Bernadotte and Helena Hörstedt.



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Jan 5 2010

March 2009

Life in general:

In March I got to taste real life when I did my first internship. I realized that work > school.

Friends:

I had my first really great night out in Stockholm since I moved here. Together with Lorraine, Sanna, Susanna and Karin I had so much fun and I came home after the newspaper :)

Family:

My aunt Marianne and cousin Anna came to visit me during a weekend in the middle of March. We had a great weekend together with lots of good laughs.

LiA:

My first internship period at Habit started and I learned to wake up early in the morning. I got routines and after some months with a lot of stomach problems I started to enjoy life again. During this time I didn’t blog much though. Commuting stole my time.

Habit

Habit

Trips:

The only trips I did during this month were my daily trips to Lidingö when I had my internship at Mentor Online.

Mentor Online at Lidingö.

Mentor Online at Lidingö.

Music:

My aunt, cousin and I went to Klara Kyrka for a gospel concert with the Ådahl brothers where I got to hear some good old favourites of mine :)

Film:

When my aunt and cousin visited me we went to the cinema and watched Män som hatar kvinnor. A really good movie in my opinion. I also wrote a little review of it.

Photo:

The photo of the month will be a picture of the great party hostess Lorraine from our first party at Lidingö.

The party queen Lorraine. Photo: Sanna Stefansson.

The party queen Lorraine. Photo: Sanna Stefansson.



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Dec 6 2009

Living the journalist life

As I have written before I am currently doing my internship at Tredje Statsmakten who are producing Medierna in Swedish Radio P1 and at the fashion industry magazine Habit. Two different companies which are both working with journalism. But I am no journalist and sometimes I ask myself what I am doing at these places but the more I think of it the more it makes sense.

At Tredje Statsmakten, I work mostly with managing their social media feeds, helping them to develop interaction on their webpages and writing texts for the Web. Although I am not doing much journalistic work there, I am a part of their journalism and I do like it. I like to listen to their discussions and I like to be a part of the interesting programs they produce every week. I’m among really great and inspiring journalists and I really enjoy it.

At Habit I am working as a journalist. I am writing a few fairly (at least for me) big articles and even though I did my first internship there, it feels like a challenge, mostly because I haven’t written that much in my life, but also because I know that my co-workers at Habit are much more skilled and experienced than me. But I really like to be there as well. I enjoy the work I am doing and I like my co-workers who are good role models as well as good and inspiring writers.

Since Tredje Statsmakten and Habit have two very different editorial staffs it sometimes feels like I am living in two different worlds of journalism. But I must say that I love it. I like both places very much and it gives me a good balance to write about media criticism one day and about fashion the day after. I also get a healthy distance to both of these worlds.

So, why do I hang around with all these journalists?
For a while I thought I had lost myself a bit when I had driven my boat so much against the journalistic direction, because journalist has never been my final goal. But if I rewind the tape almost two years back to when I applied for my current education, I had one thing in mind. I wanted to become a better writer. I had applied for a lot of web editor jobs and been to a lot of interviews, but every time I was asked if I was a good writer I had no proof which showed that I could write. I thought that I was an OK writer but since I never ever had got my own texts critically reviewed, I knew that my words were not so heavily weighed. So, working with journalism now when I have the chance feels like the right thing to do. While I am gathering evidence for the future, I develop my writing and get useful experience. If I will work as a journalist in the future is yet to see but I think that I am about to eliminate the risks of being rejected as a not good enough writer for any other type of job. I mean, if I have got my texts published in a magazine, I shouldn’t suck anyway.



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Nov 30 2009

The storm about Urban Outfitters

Important Update 2009-12-01: Urbanoutfitters.se was never hacked. The guy who took control over the site has been the owner of the domain name for several years. Anything illegal has therefore never happened.

It has been some tough days for the Fashion store Urban Outfitters during the weekend but it has been even tougher days for the employees. But thanks to the Internet and social media the fight is on.

Three days ago I read at Habit.se that the fashion store Urban Outfitters is terminating all its staff in Stockholm after they requested a collective agreement. Of course I thought Urban Outfitters treats their staff badly but I didn’t think much more about it at that point. And since I had a weekend without a computer in front of me I kind of missed the upcoming storm. Yesterday, on the train back home I read the Twitter feed on my cellphone and understood that urbanoutfitters.se was hacked since Saturday afternoon. When I came home I realized that the page was a search generated twitter feed on the keywords urbanoutfitters.se and #urbanoutfitters_se. Most of the tweets were from people stating they were going to boycott Urban Outfitters or wishing them a bad Christmas sales. Badly enough I didn’t take a screenshot of it, something I really regret today and this morning Urban Outfitters had control over their site again (it took a pretty long time in my opinion). Nikke Lindqvist took a screenshot with his iPhone though, at the Saturday when the page pointed to the new Facebook group.

Urbanoutfitters.se looked like this during the saturday. Screenshot by Nikke Lindqvist.

Urbanoutfitters.se looked like this during the saturday.Screenshot by Nikke Lindqvist.

As I wrote above there was a new group at Facebook called Shame on you Urban Outfitters. At the moment the group has 8.420 members and it’s steadily increasing. Together the group members are gathering facts and links to articles about the situation and spreading the word all over Facebook. There is also a petition started at namninsamling.se which at the moment has got 680 signatures and the articles at Aftonbladet Debatt have totally got over 300 comments. Today there have also been people handing out flyers outside the store.

Personally I usually don’t sympathize with hackers. Now I don’t know what kind of relation the guy who hacked took control over urbanoutfitters.se has to the company. I do not have any insight in the company itself either so I don’t know much of the story behind the situation and maybe someone felt that this was the only way to get the discussion started.

What I know for sure though is that I like how social media can be a tool for people to gather up and discuss about situations that engage them. Without the Internet, Twitter, Facebook, blogs and the comments on Aftonbladet.se, the discussion about the situation of the employees at Urban Outfitters wouldn’t have gotten proportions anywhere near this. Hereby I declare this as a good example of how social media can be used for good purposes. And now we can only hope for the best for the employees at Urban Outfitters.

Update:
Here is the story about Urban Outfitters according to the local news at TV4. The report is after 2 minutes and 34 seconds.



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Nov 24 2009

Under control again

I have been a bit lost during the last week. I lost control over my internship situation when I almost rationalized myself away at Tredje Statsmakten. I have worked to build up, streamline and automate the work of social media for Medierna for some weeks now. When we were all satisfied with the solutions I ended up with not enough things to do. I got a bit bored and started to feel bad over the whole situation. Those days when I had things to do I enjoyed my time at Tredje Statsmakten, but when I didn’t have anything to do I felt dissatisfied and not as a part of the group. Now I don’t blame anyone for this, I still like Tredje Statsmakten a lot, they are great journalists and I love to listen to their discussions. Internship means practice, and practice is most often trial and error. None of us knew how it would end up and even if I have personal experiences from social media, I have never worked with social media for a commercial purpose before. Apart from the summer blog I wrote last summer.

But problems are there to solve. I talked to the persons involved and after some discussions, I decided to find an alternative company to do my internship at for 50% of the time. But since it’s just five weeks left of my intership period it felt stupid to go to a completely new place and just work 50% of the time. It’s just… eleven days. That’s why I now will go back to Habit. The fashion industry magazine where I had my first internship in March-April. It won’t be the same thing as last time though. Only one person on the editorial staff remains of those I worked with last spring and they are now working in an open plan office, instead of their personal offices as when I was there. So I think that even if it’s the same magazine, I will get new useful work experiences.

The fact that Medierna and Habit are working with such diverse journalism, makes me think I will have five great and varied weeks in front of me. And now when things are under control, I feel good and happy again.



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Sep 27 2009

My Interests Pt. 2 – Fashion and the fashion industry

I hope you have been longing for part two in the series of blog posts about my interests, because here it comes.

Some interests in life you get from your parents and for me this is one of them. My interest in fashion is something I inherited from my parents and it is also something that has been growing bigger inside me when I’ve become older. Both my parents have been studying textile in their younger years and as a teenage child to a couple who can talk about the properties of viscose at the dinner table you reject their interest as something not cool enough for you.

And that is exactly what I did. I didn’t care much about fashion when I was a teenager and I was just wearing what I thought was comfortable, like a pair of jeans, mostly one or two sizes too big and a college sweater.

But when I was 16 and it was time for me to start working, my dads job was the first place to go to for a holiday work during the summer. The fashion store Lagos Mode was the place. I’m sure a lot of 16 year old girls would be jealous at me if I told them that I worked in a fashion store when I was 16. And I wasn’t even interested in fashion. I liked my job though and continued to work there every summer and Christmas holiday during high school. My fashion interest didn’t really grow bigger during those years and when I moved to Sundsvall to study computer engineering I took a pause from fashion. Although, the first summer after I moved back to Norrköping I was back at Lagos Mode again.

Some months later when they needed a stand-in at the goods receiving department I took the job and I think it was here my fashion interest started to grow. I started to like working with clothes. My position included a lot of contact with suppliers, purchasing managers and other players in the industry which also made me more interested in the fashion industry over all. 1,5 years later when I quit the job to move to Stockholm I even felt that I would miss the fashion industry. Afterwards I have also realised that I know more then ordinary people about fashion and the fashion industry.

When I did my first internship at my current education, I chose to do it at Habit (the biggest fashion industry magazine in Scandinavia). At Habit I felt that I wasn’t completely lost at the editorial office. Nah, I could actually work independently and I had a lot of knowledge that was useful for my work there.

So where am I today in this fashion jungle? I continue to read Habit, I follow all the fashion companies I have found on Twitter and I try to keep myself updated about what is happening in the fashion industry. I work with web communication for Lagos Mode and their owner Sandströms, trying to market them on the Internet without any budget. I like to shop a lot more than I used to do and I do care about what I wear. I still have my own style that doesn’t always correlate with the latest fashion trends. And despite everything that is trendy doesn’t suit me, I like to look at other people who have nice and trendy clothes and I like to  see what suits other people and what doesn’t suit them.

Me when I was posing for the boutiqe blog I worked with last summer.

Me when I was posing for the boutique blog I worked with last summer.



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Sep 22 2009

Gala!

When I wrote that headline I saw some gay celebrity at the Eurovision Song Contest or something in front of me… this is not quite that freaky but not far from.

Yesterday evening I got the final message that I will go to Habit Fashion Awards the 11th of November in the Blue Hall in Stockholm City Hall. It’s kind of a surrealistic feeling. I mean… it’s me and the Nobel prize winners ;)

My first thought when I got the message was “I have to call my hair stylist” and my second thought was “I have to get started with the training again and with some sort of a diet”. I can’t get it out off my head what to wear, how to style my hair, how to make up my face, etc. I fear that this will be expensive. It will probably cost me more than my boss will pay for my ticket to the gala. It’s freaky but at the same time, it is fun to dress up for gala!



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May 27 2009

My day at Grand Hôtel

So I went to Grand Hôtel this morning to attend Habit Fashion Summit and blog from there. The day began with some technical problems but after solving most of them I could finally start blogging which I did together with the editor-in-chief.  I also got a very tasty lunch :) The day was fun and interesting with some really good speeches by some of the CEO’s from the biggest fashion companies in Sweden. But in the end I was so tired and had a really annoying headache so the last speech was like mumbo jumbo for me.

The best quotation of the day must be “the chains of stores who say that they make streetwear, they don’t make streetwear, they make t-shirts with prints” – Greger Hagelin, CEO WeSC.



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