Jan 9 2010

May 2009

Life in General:

May was the month when my blog got a big revamp, I flied with an aeroplane for the first time since 2000 and I cut my hair and lost 5kg according to the hairdresser.

Friends:

I played softball with a wig in the Drottningholm castle area along with Jenny and her friends. It was really fun and I hope we’ll do it again this year.

Family:

In May my mum turned 60 and celebrated her birthday together with me on Crete.

My mum and I on her birthday.

My mum and I on her birthday.

School:

I was totally bored in school and had no motivation what so ever after coming back from my first internship period. The only good things in school this month were the lectures and workshops with Johan Lange.

LiA:

I made a little comeback at my internship company when they arranged Habit Fashion Summit at Grand Hôtel. While being there I was blogging in the Habit blog.

Social Media:

In May I finally set up this wordpress blog, something I did way to late. My old blog survived for to long really. This was also the month when I got to understand how useful Twitter is. I started to follow more interesting people and got to know my first tweeps.

Trips:

The month started with a trip to Crete together with my mum. We had a nice week even though it started with 3 days of rain…

In the end of the month I also made a little trip to my home county Östergötland.

Sports:

I started training again and I really enjoyed it. Running along the beach in the sunrise at Crete was lovely.

Books:

May was the month when I started to read Dreams from my father by Barack Obama. A book I haven’t finished yet. I only have about 50 pages left though ;)

Mobile shot:

I’m blue…

How do you like my new hair colour?

How do you like my new hair colour?

Photo:

The Photo of the month is a picture of a crazy person… I don’t really know who she is…

The first sunny day on Crete. A pale Swede took a few jumps of joy. Photo: Anita Hägglöf

The first sunny day on Crete. A pale Swede took a few jumps of joy. Photo: Anita Hägglöf



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Nov 30 2009

The storm about Urban Outfitters

Important Update 2009-12-01: Urbanoutfitters.se was never hacked. The guy who took control over the site has been the owner of the domain name for several years. Anything illegal has therefore never happened.

It has been some tough days for the Fashion store Urban Outfitters during the weekend but it has been even tougher days for the employees. But thanks to the Internet and social media the fight is on.

Three days ago I read at Habit.se that the fashion store Urban Outfitters is terminating all its staff in Stockholm after they requested a collective agreement. Of course I thought Urban Outfitters treats their staff badly but I didn’t think much more about it at that point. And since I had a weekend without a computer in front of me I kind of missed the upcoming storm. Yesterday, on the train back home I read the Twitter feed on my cellphone and understood that urbanoutfitters.se was hacked since Saturday afternoon. When I came home I realized that the page was a search generated twitter feed on the keywords urbanoutfitters.se and #urbanoutfitters_se. Most of the tweets were from people stating they were going to boycott Urban Outfitters or wishing them a bad Christmas sales. Badly enough I didn’t take a screenshot of it, something I really regret today and this morning Urban Outfitters had control over their site again (it took a pretty long time in my opinion). Nikke Lindqvist took a screenshot with his iPhone though, at the Saturday when the page pointed to the new Facebook group.

Urbanoutfitters.se looked like this during the saturday. Screenshot by Nikke Lindqvist.

Urbanoutfitters.se looked like this during the saturday.Screenshot by Nikke Lindqvist.

As I wrote above there was a new group at Facebook called Shame on you Urban Outfitters. At the moment the group has 8.420 members and it’s steadily increasing. Together the group members are gathering facts and links to articles about the situation and spreading the word all over Facebook. There is also a petition started at namninsamling.se which at the moment has got 680 signatures and the articles at Aftonbladet Debatt have totally got over 300 comments. Today there have also been people handing out flyers outside the store.

Personally I usually don’t sympathize with hackers. Now I don’t know what kind of relation the guy who hacked took control over urbanoutfitters.se has to the company. I do not have any insight in the company itself either so I don’t know much of the story behind the situation and maybe someone felt that this was the only way to get the discussion started.

What I know for sure though is that I like how social media can be a tool for people to gather up and discuss about situations that engage them. Without the Internet, Twitter, Facebook, blogs and the comments on Aftonbladet.se, the discussion about the situation of the employees at Urban Outfitters wouldn’t have gotten proportions anywhere near this. Hereby I declare this as a good example of how social media can be used for good purposes. And now we can only hope for the best for the employees at Urban Outfitters.

Update:
Here is the story about Urban Outfitters according to the local news at TV4. The report is after 2 minutes and 34 seconds.



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Sep 27 2009

My Interests Pt. 2 – Fashion and the fashion industry

I hope you have been longing for part two in the series of blog posts about my interests, because here it comes.

Some interests in life you get from your parents and for me this is one of them. My interest in fashion is something I inherited from my parents and it is also something that has been growing bigger inside me when I’ve become older. Both my parents have been studying textile in their younger years and as a teenage child to a couple who can talk about the properties of viscose at the dinner table you reject their interest as something not cool enough for you.

And that is exactly what I did. I didn’t care much about fashion when I was a teenager and I was just wearing what I thought was comfortable, like a pair of jeans, mostly one or two sizes too big and a college sweater.

But when I was 16 and it was time for me to start working, my dads job was the first place to go to for a holiday work during the summer. The fashion store Lagos Mode was the place. I’m sure a lot of 16 year old girls would be jealous at me if I told them that I worked in a fashion store when I was 16. And I wasn’t even interested in fashion. I liked my job though and continued to work there every summer and Christmas holiday during high school. My fashion interest didn’t really grow bigger during those years and when I moved to Sundsvall to study computer engineering I took a pause from fashion. Although, the first summer after I moved back to Norrköping I was back at Lagos Mode again.

Some months later when they needed a stand-in at the goods receiving department I took the job and I think it was here my fashion interest started to grow. I started to like working with clothes. My position included a lot of contact with suppliers, purchasing managers and other players in the industry which also made me more interested in the fashion industry over all. 1,5 years later when I quit the job to move to Stockholm I even felt that I would miss the fashion industry. Afterwards I have also realised that I know more then ordinary people about fashion and the fashion industry.

When I did my first internship at my current education, I chose to do it at Habit (the biggest fashion industry magazine in Scandinavia). At Habit I felt that I wasn’t completely lost at the editorial office. Nah, I could actually work independently and I had a lot of knowledge that was useful for my work there.

So where am I today in this fashion jungle? I continue to read Habit, I follow all the fashion companies I have found on Twitter and I try to keep myself updated about what is happening in the fashion industry. I work with web communication for Lagos Mode and their owner Sandströms, trying to market them on the Internet without any budget. I like to shop a lot more than I used to do and I do care about what I wear. I still have my own style that doesn’t always correlate with the latest fashion trends. And despite everything that is trendy doesn’t suit me, I like to look at other people who have nice and trendy clothes and I like to  see what suits other people and what doesn’t suit them.

Me when I was posing for the boutiqe blog I worked with last summer.

Me when I was posing for the boutique blog I worked with last summer.



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Sep 26 2009

Signé Chanel

Today I’ve watched the last episode of Signé Chanel (Fashion House Chanel). It’s a TV-series that really has engaged me. During an episode I can laugh, be annoyed and feel sorry within 26 minutes. Karl Lagerfeld is a really special and fascinating person. The best episode was in my opinion the second one with the shoemaker, who really had a twinkle in his eye and the poor dressmaker who had to remake her dress all the time. I also like the third episode with the old lady who lives in the countryside where she makes braids for Chanel.

The series are available on SVT Play but the first episode will be deleted by the end of today so time is short if you want to watch it.

Karl Lagerfeld

Karl Lagerfeld



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May 27 2009

My day at Grand Hôtel

So I went to Grand Hôtel this morning to attend Habit Fashion Summit and blog from there. The day began with some technical problems but after solving most of them I could finally start blogging which I did together with the editor-in-chief.  I also got a very tasty lunch :) The day was fun and interesting with some really good speeches by some of the CEO’s from the biggest fashion companies in Sweden. But in the end I was so tired and had a really annoying headache so the last speech was like mumbo jumbo for me.

The best quotation of the day must be “the chains of stores who say that they make streetwear, they don’t make streetwear, they make t-shirts with prints” – Greger Hagelin, CEO WeSC.



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May 26 2009

Habit Fashion Summit 09

Tomorrow I will be blogging from Habit Fashion Summit at Grand Hôtel here in Stockholm. Probably I will be blogging here. Otherwise habit.se should tell you something different. I am looking forward to it and hopefully it will be fun, interesting and instructive for the future.

I am a bit late for bed now. I have to be at Grand pretty early tomorrow morning. Good night.



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