May 24 2010

Sweden Social Web Camp

If you look a bit to the right, there is a little badge about Sweden Social Webcamp.

SSWC is a camp for people who love the Internet more or less. It all started last year with SSWC09. I would’ve loved to be there but my brother turned 30 and I couldn’t let him down so I went to Helsingborg, while the rest of Helsingborg (at least the Helsingborg I know of) went to Tjärö. A little island in the south of Sweden where over 250 swedish web geeks had gathered up with tents among the sheeps for an unconference that has become the most talked about among swedes on the social web. The week after I listed my favorite blog posts about SSWC09. When reading about the weekend it felt like it was magic and I knew that I just had to go there next year. So… Today at 19.00 the tickets for SSWC10 was released and since I had set the alarm at both my google calendar and my iPhone I was on my toes for a ticket. My Twitterfeed was filled with people being on their toes as well, a monday evening has never had that much activity on Twitter before. And you know what? I got a ticket! 600 geeks had registered their interest for the camp and 250 tickets were released. So tonight I am a really happy geek :)

See you in august geeks and tweeps!

Apr 18 2010

Questions and answers

Yesterday I held a seminar about web 2.0 at Hela kyrkans hemsida in Stockholm, an event for people from all kinds of christian churches who are interested in the web. During and after the seminar I got a few questions that I want to share here as well.

General questions:

Q: What’s the thing with Twitter? You can just write 140 signs. That’s just nothing.

A: Don’t think about Twitter like that. About how little you can share. Think about how much you can get out of Twitter. When you start following people who share things your are interested in, you will see that Twitter is a goldmine. Also, most people have time to read 140 signs so alot more people will read your tweet than your blog post of 1400 signs.

Q: But how do you get people to follow you on Twitter?

A: Listen to others and they will start listening to you. You choose to follow people because you find them interesting, soon you will start to interact with them and they will most likely follow you back.

Q: Doesn’t the things you talk about go deeper than the actual web? We can’t keep on doing as we always have done in the church with the sermons as they always have been.

A: Exactly. That’s what I said in the beginning of my seminar and also showed in the Youtube movie clip. We need to rethink most things in life, of course also the church. The churches need to think about how to make services and sermons more interactive. And how to share them on the web.

Q: If I want to start up a new charity organization and advertise it through social media. How do I do?

A: There are alot of things you can do but this is how I would start: Start with making a blog. Write about the questions that are important for your organization. Use links to news articles and other blogs about these questions to get trackback links back to your blog. Make a Facebook fan page, let the RSS-feed from your blog be published on your fan page to give it content. Also add a Facebook fan page widget to your blog so that your readers can see that you are on Facebook as well. Charity works pretty good on Facebook so it should be pretty easy to get some fans. When you have got a fan base, join Twitter if your fans are there. Cause if they are they will most likely help you to share your message through Twitter as well. This is a start, the rest is individual and developed over time.

I also got a few personal questions:

Q: Why does an 8 year old kid (me back in the days) sit in front of a computer and write code?

A: I have all my life been interested in things connected to engineering. When I was a kid I liked to solve jigsaws, play with Lego, Briomec and cars. In the house there was also a Commodore64 and a book about programming in Basic. One day I just copied some code from the book to make a simple program. And then I started to analyze the code and realized that if I change the value of some variables, the program behaved in other ways. It’s just as easy as that, 8 year old girls don’t have to play with dolls.

Q: You said that you are a webjunkie and live your life through the web. What do you actually mean with that?

I got this question when we had lunch and here is where I picked up my iPhone and checked in at the restaurant with Gowalla and said:

A: I mean like this. Right now it will be known at at least four websites that I am at this restaurant. If anyone who notices it is in the neighbourhood they can come by and say hi. But this is only a part of it. I read the Twitterfeed as soon as I got a free minute or two and share things with my followers if I feel like I have something to share. I check my RSS-reader several times a day to see if my favorite blogs are updated. And I share things I am interested in, with others on the web all the time.

Q: Don’t you get stressed when living your life like that?

A: No, not since it’s so natural for me. I could cut it all off for a day if I want but that would be to strangle my life since everything I do is done through the web. That would probably make me more stressed. Most of my friends are connected to the web in the same way which means that afk-life and web-life isn’t separated for me. It’s all one life. My life. I am addicted to the Internet but I also want to be. Like you are addicted to your cellphone for example to be able to call your friends.

I probably got more questions… that I don’t remember. But I hope I answered them well on site.

Apr 11 2010

Week fourteen 2010

This week was a four days week at work, a week that has been pretty calm since we haven’t recorded any shows at my internship with 30minuter. Instead we have had an election special week with shows that we made two weeks ago at the mall Hageby Centrum. The most interesting conversation this week was about transparency in small towns, a subject we discussed for a whole day, which lead to a blog post at någotsmart. The same evening I made a little page (in swedish) about an idea I had talked to @jimmyasklund about before. A tweetup at the zoo in Kolmården. Weirdly enough I got response from more people that I don’t know than from people that I do know at Twitter.

Evenings and today I have spent on trying to prepare for the presentation of my examination project and the opposition of Sanna‘s project aswell as the seminar I will give at Hela Kyrkans hemsida next saturday. I am getting a bit nervous for that seminar since seminars actually aren’t that common on my agenda. The presentation of the examination project feels like nothing in comparison.

Tomorrow I will visit my mothers work to get some physiotherapy in their warm water filled swimming pool. It’s a part of the recovery after the broken bones.

Mar 15 2010

Internship number three

Next Monday my third internship period will start. This time I am leaving Stockholm(!) for Norrköping to do my internship at 24NT and the social media integrated TV-show 30 minuter. I will be there for ten weeks and I am looking forward to an internship period where I hopefully will learn a lot and have lots of fun.

I already know that I will miss Stockholm though. I always miss Stockholm when I am in Östergötland and when I am in Stockholm I miss my friends in Östergötland.

Oh, and if you wonder how to get an internship with broken bones, try Twitter ;)

Feb 7 2010

The fashion panel hagglof

Today Melodifestivalen, the Swedish selection competitions for the Eurovision Song Contest started. The music genre is mostly not my cup of tea, the biggest reason for me watching it is to see the clothes. It’s over the years become like a tradition for our family to review the clothes the artists are wearing. Since I am at my parents place this weekend we were to my great delight able discuss the costumes tonight as well. A new thing this year was that I also reported on Twitter where I gave us the name “modepanelen hagglof” (= the fashion panel hagglof).

So, first of all. Let me introduce the fashion panel hagglof:

Herbert Hägglöf – My father, has been working in the fashion industry since he was 14, which gives him 47 years of experience. Educated long time ago at the merchant institute in Stockholm and the textile institute in Borås. Now working as a store manager at Lagos Mode in Norrköping, a fashion store that implements 20 million a year and since 2007 is part of Mich. Sandström AB.

Anita Hägglöf – My mother, educated seamstress in the textile town of Norrköping. Her biggest qualification in fashion context is to have sewed dresses for our king Carl XVI Gustaf’s prom. Left the fashion industry in the 70’s to start working with health care.

Maria Hägglöf – Yeah, that’s me. I think you know me by now. But if you don’t, I have been working  in the fashion industry from time to time since 1998. I have mostly got my experience from the fashion industry in the store Lagos Mode but I have also been doing internship twice at the fashion industry magazine Habit. Since 2009 I am also in addition to my education (Communication new media) working extra as social media consultant and advisor with customers from the fashion industry.

Now to our assessment of the clothes in Melodifestivalen.

1. Ola – Unstoppable
He got some trouble with his belt which almost came loose. But apart from that he had nice clothes, it suited him and his song.

2. Jenny Silver – A Place to stay
Disagreements in the fashion panel. Herbet said: “The legs were nice but not the rest”. Anita said: “Weird hips”. Maria said: “stuffed hips and lack of pants is not ok”

3. Linda Pritchard – You’re Making Me Hot-Hot-Hot
This performance was to messy for us and we all got headache, so the only thing we could say about the clothes was “almost the same as the previous artist” and “looong earrings”.

4. Pain of Salvation – Road Salt
During this performance I cried of laughter when Herbert expressed his views on the singer’s clothes. He thought that there is something wrong with the upbringing of a child who has got the opportunity to sing in national television to wear an undershirt and torn jeans. When he also saw that he was barefoot, he just drew a deep sigh and continued with typical Herbert-expressions about these clothes. I laughed and cried, I have seen worse but to some extent I agree with Herbert. I can’t say what Anita thought about this cause she laughed as well.

5. Anders Ekborg – The Saviour
Anders had a black suit which always works and it looked good. But even though we understood that he was meant to have a slightly sloppy look, his tie knot was silly and ugly.

6. Jessica Andersson – I did it for love
When I saw Jessica I exclaimed: “Look, a dress!” and Herbert answered “It was about time, we’re at prominent number six”. Jessica had the only real dress in the first part of the song contest. It was black, it was long and it looked really good.

7. Frispråkarn – Singel
A bit boring but classic. Our rating: nice and good looking clothes for being worn by a hiphopper.

8. Salem Al Fakir – Keep on walking
The winner of this part of the contest also is the winner according to the fashion panel hagglof. The only bad thing with his light gray costume is our cold winter. But it suited him perfect!

All in all the artists didn’t impress us much. Tonight’s best garment was worn by the presenter Måns Zelmerlöw. His blazer was above anything else.

Feb 5 2010

#525, #8307, #8314, #39 and #8782

Early morning tomorrow (read today) I am leaving Stockholm for a meeting at Sandströms head office in Vimmerby. Most likely I will blog later about what that meeting will result in. On my way back north I am doing a stop in Kisa for a meeting with the purchasing managers and after that I will go home to my parents in Norrköping for the weekend. Since the car I had planned to go with is covered with snow together with the town as it is in, I will transport myself by train. Going from Stockholm to Vimmerby and then to Kisa and finally from Kisa to Norrköping demands five vehicles, four trains and one bus. Already when I booked the tickets for this day I felt that this will probably need a hashtag on Twitter. I had almost decided to use #tagresa (trip by train in Swedish) when #541 appeared on Twitter today, which gave me a lot of anxiety for tomorrow. But now I don’t know, what do I go for? The train numbers (as in the topic) or #tagresa as one hashtag for the whole day?

Jan 28 2010

December 2009

Phew, time for the very last blog post in this summary of 2009. It’s been boring, probably even more boring for you. Next year I’ll do it in another format. Promise.

Life in General:

December was a month I don’t want to experience again. Some days I was frustrated and angry, some days I was sad, some days I was happy but I don’t remember those days…


I celebrated minichristmas at Pernilla’s, Stefan’s and Alice’s house together with Anna, Andreas and Tobias. We ate good food (not Christmas food) and had a nice evening together. One week later I celebrated New Years Eve in the same house with the same people, plus Jenny. A nice evening as always with my friends in Linköping.


The 28th of December was the last time I met my grandfather Bernth on this earth. He slept while I was there but when I was about to leave and realised that I had forgot to say good bye I ran back to his bed, grabbed his hand and said “Good bye grandpa”.

My family tried to celebrate Christmas as we always do, but it wasn’t like any other year. After spending the whole day by my grandfathers bed we went home in the evening. But we were all thinking of the only one who weren’t with us when we ate the Christmas food and handed out the gifts. It was all done in about two hours.


I wrote a blog post about how I felt about living a journalist life.


Interviews, interviews, interviews.. and a lot of writing in vain.


I worked at Lagos Mode one day in December, or not even one days, I think I worked for about three hours. It was the first day on the sale, the 26th of December.

Social Media:

I won the autumn competition at and got a Nokia 5800 Xpress Music which my brother is the happy owner of today.

I had a down period in this blog and just published five blog posts. I was probably out of words…


I made one weekend-trip to Östergötland in the beginning of the month but the day before Christmas Eve I went there and stayed for the rest of the month.


I bought my lovely iPhone 3GS 32 GB. Probably the best thing I have ever bought.


I actually got 6 movies from Marcus and CC for Christmas. The Lord of the rings trilogy and the Beck 21-24 box.

Mobile shot:

Third Advent

Third Advent


I forgot my camera at home when I went to Östergötland for Christmas and I hate myself for that. No photo of the month. I suck.

Jan 27 2010

Something smart

I am from now on a blogger in Swedish. Not here of course. I won’t let my readers in Denmark, Netherlands, United Kingdom and Austrailia (and maybe other countries?) down. But my class at Medieinstitutet has started a new blog corporate called “Kan den inte heta något smart” or shorter “Något smart” which means “something smart”. So all of you who understand Swedish are welcome to read my – and of course also my classmates – blogposts at nå

Jan 25 2010

November 2009

Life in General:

November was a very hectic month. And as it wasn’t enough I got myself another internship company. But all in all I am satisfied with what November gave me.


Sanna, Lorraine, Jenny and I gathered up in Jennys kitchen for some brainstorming about the spring which will include individual final projects for school, a collective blog and an event in may. We had lots of fun and got some really good ideas.

During a visit in Norrköping I enjoyed an evening at Världens Bar together with Pernilla, Stefan, Alice and Anna. And when Stefan visited Stockholm I had dinner with him.

In the end of the month, the first weekend in advent started with a 60’s party at Sanna’s place. The day after I took the train to Gnesta to spend the rest of the weekend at Josefin‘s and Björn‘s house for some pre-christmas-celebration or something. Nice people, nice food, nice mulled wine and nice Christmas songs.


My aunt Marianne and cousin Anna visited me again for another weekend with Millennium and gospel. We watched Flickan som lekte med elden at the cinema and went to a Kirk Franklin concert in Ericsson Globe.

I also visited my family i Norrköping for a weekend.


In the middle of November I lost control over my internship when I worked faster than expected at Tredje Statsmakten. I solved the problem by doing the rest of the internship at Habit 50% of the time while I stayed at Tredje Statsmakten 50% of the time.


Together with my co-worker Birgitta I was at the Habit Fashion Awards in the Blue Hall in Stockholm City Hall where she was nominated as the best seller in Sweden. To bad she didn’t win but in my eyes she is the best anyway. We had a wonderful evening at the awards and atleast Birgitta will remember that for the rest of her life. I borrowed Lorraine’s camera for this evening and I am very grateful for that, but afterwards I regretted that I didn’t bring my own camera, ’cause then I would’ve had better photos now.

Maria at Modegalan

Maria at Modegalan

Social Media:

I participated in the Autumn competition at which I later won, I also blogged about my classmates on Twitter and ended up on Niclas Strandh‘s first list of blogging tweeps.

In the end of the month when the fashion store Urban Outfitters terminated all its staff the owner of their swedish domain name used social media in a try to help the employees. I wrote a pretty long blog post about that aswell.


The trips I made during the month weren’t very far, one to Norrköping and one to Bondhälla (outside Gnesta).


As I wrote above I watched Flickan som lekte med elden in November. The film was good, but it shone though that it was made for TV and not for cinema.


I created a Christmas list on Spotify and let my tweeps add their favourite to it. Here is the result.

Mobile shot:

Jakob at a party hosted by Sanna.

Jakob at a party hosted by Sanna.


It seems like I didn’t take any pictures with my beloved camera during November. Therefore, I have no picture of the month in this post. Unbelievable.

Jan 20 2010

Facebook and groups

On Facebook we have profiles, groups and fan pages. Profiles are only for real persons while fan pages are for artists, companies or brands. Then we have the groups which are for everything else, more or less. There are tons of groups at Facebook and most of them are categorized as “just for fun” and are totally pointless.

Most of these pointless groups in swedish also start with “vi som…”, for example “vi som älskar Ben&Jerry’s glass” (we, who love Ben&Jerry’s ice cream). I am very restrictive to groups in general and I rarely join them because I want to keep my Facebook profile somewhat serious, even if it’s not super deadly serious. I have also always had my account set up so that the list of groups I am member of doesn’t show up on my profile page for anyone else than myself. But I can still understand people who use Facebook just for fun and join groups with funny names like “I Dont care How Comfortable Crocs Are, You Look Like A Dumbass” for example.

Although lately a new reason to not join silly groups you don’t know the founder of have been revealed.  Last weeks (at least in Sweden) there have been a lot of trolling among the groups at Facebook. Someone start a group with a name good enough to gather a lot of unsuspecting people, after a while they change the name of the group to something uncomfortable. This Facebook scamming really went over the limit this week when it started to exploit the victims of the disaster-stricken island of Haiti. First, a group called “Vi som ska göra 2010 till det bästa året någonsin” (we who will make year 2010 the best year ever), which had existed since before the earthquake, changed name to “200.000 jobs available on Haiti”. Then a group called “2 SEK per member to the disiaster-stricken people on Haiti” which had got over 200.000 members changed its picture and wrote the the sponsor was from the swedish necrophiliac association who wanted the dead bodies. I won’t go further on with how disgusting and tasteless this is, because there are already a lot of people who have blogged about it and there is not much more to say, we all agree on that it is sick and idiocy.

What I want to emphasize though, is that I think that you should think twice before you join a Facebook group. Maybe you need to ask yourself “why am I doing this?” before you click the “join button” that so easily is clicked without further consideration. Maybe you should check once or twice who the founder of the group is and think about if you trust him or her. There are also groups which suddenly appear without a group administrator, if for example the administrator has deactivated his/her account, then anyone can take over the group and change its name.

Yesterday I left the few groups I was a member of which wasn’t created by me or any of my friends. And my advice to you is, at least check through the list of groups you are a member of, ask yourself why you are a member and make a double check of the profiles behind groups. And be careful out there soldiers, after all, there are people who do not wish everyone well.