The fashion panel hagglof

Today Melodifestivalen, the Swedish selection competitions for the Eurovision Song Contest started. The music genre is mostly not my cup of tea, the biggest reason for me watching it is to see the clothes. It’s over the years become like a tradition for our family to review the clothes the artists are wearing. Since I am at my parents place this weekend we were to my great delight able discuss the costumes tonight as well. A new thing this year was that I also reported on Twitter where I gave us the name “modepanelen hagglof” (= the fashion panel hagglof).

So, first of all. Let me introduce the fashion panel hagglof:

Herbert Hägglöf – My father, has been working in the fashion industry since he was 14, which gives him 47 years of experience. Educated long time ago at the merchant institute in Stockholm and the textile institute in Borås. Now working as a store manager at Lagos Mode in Norrköping, a fashion store that implements 20 million a year and since 2007 is part of Mich. Sandström AB.

Anita Hägglöf – My mother, educated seamstress in the textile town of Norrköping. Her biggest qualification in fashion context is to have sewed dresses for our king Carl XVI Gustaf’s prom. Left the fashion industry in the 70’s to start working with health care.

Maria Hägglöf – Yeah, that’s me. I think you know me by now. But if you don’t, I have been working  in the fashion industry from time to time since 1998. I have mostly got my experience from the fashion industry in the store Lagos Mode but I have also been doing internship twice at the fashion industry magazine Habit. Since 2009 I am also in addition to my education (Communication new media) working extra as social media consultant and advisor with customers from the fashion industry.

Now to our assessment of the clothes in Melodifestivalen.

1. Ola – Unstoppable
He got some trouble with his belt which almost came loose. But apart from that he had nice clothes, it suited him and his song.

2. Jenny Silver – A Place to stay
Disagreements in the fashion panel. Herbet said: “The legs were nice but not the rest”. Anita said: “Weird hips”. Maria said: “stuffed hips and lack of pants is not ok”

3. Linda Pritchard – You’re Making Me Hot-Hot-Hot
This performance was to messy for us and we all got headache, so the only thing we could say about the clothes was “almost the same as the previous artist” and “looong earrings”.

4. Pain of Salvation – Road Salt
During this performance I cried of laughter when Herbert expressed his views on the singer’s clothes. He thought that there is something wrong with the upbringing of a child who has got the opportunity to sing in national television to wear an undershirt and torn jeans. When he also saw that he was barefoot, he just drew a deep sigh and continued with typical Herbert-expressions about these clothes. I laughed and cried, I have seen worse but to some extent I agree with Herbert. I can’t say what Anita thought about this cause she laughed as well.

5. Anders Ekborg – The Saviour
Anders had a black suit which always works and it looked good. But even though we understood that he was meant to have a slightly sloppy look, his tie knot was silly and ugly.

6. Jessica Andersson – I did it for love
When I saw Jessica I exclaimed: “Look, a dress!” and Herbert answered “It was about time, we’re at prominent number six”. Jessica had the only real dress in the first part of the song contest. It was black, it was long and it looked really good.

7. Frispråkarn – Singel
A bit boring but classic. Our rating: nice and good looking clothes for being worn by a hiphopper.

8. Salem Al Fakir – Keep on walking
The winner of this part of the contest also is the winner according to the fashion panel hagglof. The only bad thing with his light gray costume is our cold winter. But it suited him perfect!

All in all the artists didn’t impress us much. Tonight’s best garment was worn by the presenter Måns Zelmerlöw. His blazer was above anything else.

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