My Interests Pt. 2 – Fashion and the fashion industry

I hope you have been longing for part two in the series of blog posts about my interests, because here it comes.

Some interests in life you get from your parents and for me this is one of them. My interest in fashion is something I inherited from my parents and it is also something that has been growing bigger inside me when I’ve become older. Both my parents have been studying textile in their younger years and as a teenage child to a couple who can talk about the properties of viscose at the dinner table you reject their interest as something not cool enough for you.

And that is exactly what I did. I didn’t care much about fashion when I was a teenager and I was just wearing what I thought was comfortable, like a pair of jeans, mostly one or two sizes too big and a college sweater.

But when I was 16 and it was time for me to start working, my dads job was the first place to go to for a holiday work during the summer. The fashion store Lagos Mode was the place. I’m sure a lot of 16 year old girls would be jealous at me if I told them that I worked in a fashion store when I was 16. And I wasn’t even interested in fashion. I liked my job though and continued to work there every summer and Christmas holiday during high school. My fashion interest didn’t really grow bigger during those years and when I moved to Sundsvall to study computer engineering I took a pause from fashion. Although, the first summer after I moved back to Norrköping I was back at Lagos Mode again.

Some months later when they needed a stand-in at the goods receiving department I took the job and I think it was here my fashion interest started to grow. I started to like working with clothes. My position included a lot of contact with suppliers, purchasing managers and other players in the industry which also made me more interested in the fashion industry over all. 1,5 years later when I quit the job to move to Stockholm I even felt that I would miss the fashion industry. Afterwards I have also realised that I know more then ordinary people about fashion and the fashion industry.

When I did my first internship at my current education, I chose to do it at Habit (the biggest fashion industry magazine in Scandinavia). At Habit I felt that I wasn’t completely lost at the editorial office. Nah, I could actually work independently and I had a lot of knowledge that was useful for my work there.

So where am I today in this fashion jungle? I continue to read Habit, I follow all the fashion companies I have found on Twitter and I try to keep myself updated about what is happening in the fashion industry. I work with web communication for Lagos Mode and their owner Sandströms, trying to market them on the Internet without any budget. I like to shop a lot more than I used to do and I do care about what I wear. I still have my own style that doesn’t always correlate with the latest fashion trends. And despite everything that is trendy doesn’t suit me, I like to look at other people who have nice and trendy clothes and I like to  see what suits other people and what doesn’t suit them.

Me when I was posing for the boutiqe blog I worked with last summer.

Me when I was posing for the boutique blog I worked with last summer.

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