Sep 29 2009

Fourth Estate

This morning I was at Tredje Statsmakten to talk about what I am gonna do during my internship with them. I think it will be great. I am gonna work with their production Medierna and make its website more interactive. I am also gonna try to get some interactivity with their listeners through social media. In three weeks I am there and will be for ten weeks. It will be something different in my life and I’m looking forward to it with excitement.

And by the way, did I mention that I got this internship through Twitter? :)

Sep 27 2009

My Interests Pt. 2 – Fashion and the fashion industry

I hope you have been longing for part two in the series of blog posts about my interests, because here it comes.

Some interests in life you get from your parents and for me this is one of them. My interest in fashion is something I inherited from my parents and it is also something that has been growing bigger inside me when I’ve become older. Both my parents have been studying textile in their younger years and as a teenage child to a couple who can talk about the properties of viscose at the dinner table you reject their interest as something not cool enough for you.

And that is exactly what I did. I didn’t care much about fashion when I was a teenager and I was just wearing what I thought was comfortable, like a pair of jeans, mostly one or two sizes too big and a college sweater.

But when I was 16 and it was time for me to start working, my dads job was the first place to go to for a holiday work during the summer. The fashion store Lagos Mode was the place. I’m sure a lot of 16 year old girls would be jealous at me if I told them that I worked in a fashion store when I was 16. And I wasn’t even interested in fashion. I liked my job though and continued to work there every summer and Christmas holiday during high school. My fashion interest didn’t really grow bigger during those years and when I moved to Sundsvall to study computer engineering I took a pause from fashion. Although, the first summer after I moved back to Norrköping I was back at Lagos Mode again.

Some months later when they needed a stand-in at the goods receiving department I took the job and I think it was here my fashion interest started to grow. I started to like working with clothes. My position included a lot of contact with suppliers, purchasing managers and other players in the industry which also made me more interested in the fashion industry over all. 1,5 years later when I quit the job to move to Stockholm I even felt that I would miss the fashion industry. Afterwards I have also realised that I know more then ordinary people about fashion and the fashion industry.

When I did my first internship at my current education, I chose to do it at Habit (the biggest fashion industry magazine in Scandinavia). At Habit I felt that I wasn’t completely lost at the editorial office. Nah, I could actually work independently and I had a lot of knowledge that was useful for my work there.

So where am I today in this fashion jungle? I continue to read Habit, I follow all the fashion companies I have found on Twitter and I try to keep myself updated about what is happening in the fashion industry. I work with web communication for Lagos Mode and their owner Sandströms, trying to market them on the Internet without any budget. I like to shop a lot more than I used to do and I do care about what I wear. I still have my own style that doesn’t always correlate with the latest fashion trends. And despite everything that is trendy doesn’t suit me, I like to look at other people who have nice and trendy clothes and I like to  see what suits other people and what doesn’t suit them.

Me when I was posing for the boutiqe blog I worked with last summer.

Me when I was posing for the boutique blog I worked with last summer.

Sep 27 2009

Blog fixing

I have been fiddling a bit with the blog today.

In the sidebar I have rearranged the widgets a bit. I have also changed the Twitter widget to a more legible one and added a Twitter visitor widget.  If you can’t see yourself there it is probably because that you aren’t signed in on Twittercounter, which also is a nice site showing statistics about your Twitter account.

To the blog posts I have added Sociable, a plugin that displays buttons which makes it easier to share my posts via social media. I have also added the plugin Emo vote which makes it possible for you to vote about how you feel about my posts. That is very useful for those of you who are afraid of commenting in my blog, now you can show what you feel while still being anonymous :)

Sep 26 2009

Signé Chanel

Today I’ve watched the last episode of Signé Chanel (Fashion House Chanel). It’s a TV-series that really has engaged me. During an episode I can laugh, be annoyed and feel sorry within 26 minutes. Karl Lagerfeld is a really special and fascinating person. The best episode was in my opinion the second one with the shoemaker, who really had a twinkle in his eye and the poor dressmaker who had to remake her dress all the time. I also like the third episode with the old lady who lives in the countryside where she makes braids for Chanel.

The series are available on SVT Play but the first episode will be deleted by the end of today so time is short if you want to watch it.

Karl Lagerfeld

Karl Lagerfeld

Sep 24 2009

Going to the E county

Tomorrow I am going to Östergötland again. The main reason for that is a funeral on Friday. I’ll stay there the whole weekend and will probably not be that blog active. The theme in Bloggvärldsbloggen this week is sorrow, which would suit me perfectly to write about right now. But I probably won’t have time before the week is over. I will also write part 2 in the blog series about my interests as soon as I’ve got time, which feels more important because it’s sort of a promise. If I’m getting bored in Norrköping I might write something from there.

Sep 22 2009

The new “Körslaget” trailer

Today I saw the new Körslaget trailer on Swedish TV4. As always they have put a lot of effort on the trailer to the program which make the trailers better than the program itself. I have written about this before.

I like the first trailer the most, closely followed by the second one. Least of all, I like this year’s trailer, it is not as impactful as previous years’ trailers. It is more theatrical than musical in my opinion. Here are all the trailers, which one do you like the most?




Sep 22 2009


When I wrote that headline I saw some gay celebrity at the Eurovision Song Contest or something in front of me… this is not quite that freaky but not far from.

Yesterday evening I got the final message that I will go to Habit Fashion Awards the 11th of November in the Blue Hall in Stockholm City Hall. It’s kind of a surrealistic feeling. I mean… it’s me and the Nobel prize winners ;)

My first thought when I got the message was “I have to call my hair stylist” and my second thought was “I have to get started with the training again and with some sort of a diet”. I can’t get it out off my head what to wear, how to style my hair, how to make up my face, etc. I fear that this will be expensive. It will probably cost me more than my boss will pay for my ticket to the gala. It’s freaky but at the same time, it is fun to dress up for gala!

Sep 22 2009


Dementia, originally uploaded by Mariahagglof.

Serious project work at school. I kinda filled the whiteboard.

Sep 21 2009

My interests Pt. 1 – Technology and computers

When I was a kid I had a few dolls that I had got from my parents. I never understood the fun in playing with them. Instead, I preferred to play with my brother’s cars, built cranes with his Brio Mec and cities with his Lego. The only own properties that I really liked to occupy myself with were my puzzles. Puzzles were apparently girlish enough to have my own ones. I even had a period when I had to do at least one puzzle every day before I went to the day care. All this was just the beginning of what was to shape me into the engineer type.

When I was about 6 years old the computer came into my life. My dad borrowed a “portable” computer from work that I was unable to lift. Its screen had two colours, dark orange background and bright orange signs. I thought it was fantastic. I played games called Pacman and Frogger and I wrote on it. I wrote and wrote, completely pointless things, just to get to sit by the computer. For example, “Mommy is cooking, she has a red shirt today, now Dad came home, he said hi to mom.” I soon began to nag at my parents that they would buy a computer, but they thought it was too expensive.

Then a summer day in 1990 my beloved father won a Commodore 64 in a running race. The happiness was complete! We had a computer at home and you could connect it to the TV and play games in different colours! My brother and I played every day. A couple of years passed and when we came home from Grandma and Grandpa late Christmas Eve 1992 there was a big box in the living room. On the box, we read “Merry Christmas to the Hägglöf family, from Santa Claus”. You can probably guess what the box contained … Well, there was no PC. Thanks to my old fashioned and stingy father there was a used Commodore 128 including monitor, disk drive and any other accessories you can imagine. The carton also included a book and with help from that book, I wrote my first Basic code in green signs.

10 PRINT "Maria"
20 GOTO 10
The little hacker is having a cold.

The little hacker is having a cold.

Years passed and I still liked to build things even if I became too big for toys. When my parents bought furniture from Ikea, it was always me who put them together. When a cable would be deducted or dad had bought a technological gadget, I was always there to help with the installation. When I was 12 years old, we got a PC to the classroom at school. Since we didn’t have a PC at home I used to remain after school and sit by the computer in the classroom. Here is where my former teachers deserve thanks for allowing me to sit there.

Middle school was worthless in every way. There was a computer classroom where we weren’t allowed to be and because we still did not have a PC at home, I didn’t have any computers in my life any longer. But my friend Johanna came to the rescue. She had got Internet at home, the year was 1996 and we sat by her dad’s computer and chatted at Oh, how I wished that we had a computer with Internet at home so I could explore the Internet alone, in peace and quiet.

Autumn 1998 it finally happened, what I had longed for half of my life. My mom took a lease-PC through her work and we also got the Internet. I started chatting at IRC, used ICQ, downloaded MP3’s and build my first website. Internet became my life, fairly quickly, and when someone in the family had problems with the computer, I was there to solve it.

This is what is left of my first website.

This is what is left of my first website.

When I finished high school, I had given much thought to whether I would continue studying economics (it was the numbers that made me choose economics in high school) or if I would choose something technical. After much reflection, I followed my heart and chose the Information Technology program at Mid-Sweden University in Sundsvall. At the university I learned more about programming and even though I understood that I don’t want to work as a software engineer, my interest in technology will always be a big part of my life. My interest in technology is the one of my interests that has characterized my personality the most and although I have many different kinds of friends that I like, it is with the company of my engineer friends I feel “at home”.

Sep 20 2009

When you say nothing at all

Since no one has commented on this post yet and I am eager to get started I have after a little discussion with Sanna made my own unanimous decision about that I will write the series about my interests. If everything goes as planned it will be nine parts and I will start as soon as I’ve got time to sit down and write. I won’t write more than one post in the series per day and I won’t write every day either. But I will start very soon so keep your eyes open!